Guru Nanda
Guru Nanda is a wellness brand known for essential oils and oral care that had viral traction on TikTok but lacked the backend systems to turn that visibility into repeat revenue. I stepped in to overhaul their broken email setup, rebuilding the post-purchase experience and retention strategy from the ground up.
Key Results:
3x increase in email and SMS revenue
Rebuilt broken systems into high-performing automations
Launched over 3 tailored post-purchase journeys to drive repeat sales and brand trust
By reimagining the post-purchase experience with smarter messaging and strategy, I helped turn retention into a powerful growth lever. It supported their viral success by turning new customers into repeat buyers and maximizing every touchpoint after the first sale.